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About Healthcare IT News

NEWS IS OUR FRANCHISE.

While a long "how to" feature article has its place, it's not in Healthcare IT News. With the tone and coverage of a daily newspaper, Healthcare IT News keeps its finger on the pulse of the industry, reporting current news that affects our readers' work.

And while our flourishing online news products have expanded the consumption of content online, Healthcare IT News in print still remains the best brand-building vehicle available. As an integral part of the marketing mix, print advertising and custom publishing programs are also used to direct Web traffic and share knowledge.

Five reasons to include your print advertising in Healthcare IT News

1. The largest BPA-audited circulation in the healthcare IT market: over 54,000 subscribers
2. Published in partnership with HIMSS (Healthcare Information and Management Systems Society)
3. Ranked #1 by CIOs three years in a row, including the publication they would most like to receive if they could choose only one*
4. 96.7% of our readers recommend, specify, authorize or budget for technology purchases**
5. 72.8% feel Healthcare IT News is the best source for industry news***

Sources:
*PERQ/HCI FOCUS® Healthcare Management Study, 2007. Ranked #1 in projected average issue advertising exposures to hospital CIOs — Advertisements most likely to be seen due to publication readership; ranked #1 publication hospital CIOs would most like to receive if they could choose only one.
**The Survey Center, a MA-based independent market research firm, May-June 2007
***Healthcare IT News Reader Report Card Study, July 2008

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