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About Healthcare IT News

NEWS IS OUR FRANCHISE.

While a long "how to" feature article has its place, it's not in Healthcare IT News. With the tone and coverage of a daily newspaper, Healthcare IT News keeps its finger on the pulse of the industry, reporting current news that affects our readers' work.

And while our flourishing online news products have expanded the consumption of content online, Healthcare IT News in print still remains the best brand-building vehicle available. As an integral part of the marketing mix, print advertising and custom publishing programs are also used to direct Web traffic and share knowledge.

Five reasons to include your print advertising in Healthcare IT News

1. The largest BPA-audited circulation in the healthcare IT market: over 54,000 subscribers
2. 75% find print advertising useful when making purchase decisions.*
3. 54% of our readers have recommended, purchased or sought more information about a product/service they read about in Healthcare IT News, either in print or online.*
4. 86% of our readers recommend, specify, purchase or approve budgeting for technology products/services within their organization*
5. 79% feel Healthcare IT News is the best source for industry news, compared to other industry publications*

Source:
*Healthcare IT News Reader Report Card Study, July 2009

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