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Custom Publishing: Brand extension and knowledge share

You let us know what you want to communicate and we'll make it happen. Whether you want to be fully involved or leave the work to us, we can write, design, produce and place your custom publishing piece... or even put it online behind a lead-gen form.

Advertorials

This custom publishing opportunity allows you to deliver compelling content on a hot topic, increasing brand recognition and industry awareness of your company's expertise. Your advertorial is designed to compliment the look and feel of the newspaper, and is placed along with our award-winning editorial.

Two options are available:

Full-Service Expert Advertorial: We do all the work—content, layout and more.
Sponsor-Supplied Advertorial: You give us the content, we do the rest.

See full details on our advertorial program

Advertorials

Advertorials in Healthcare IT News or Healthcare Finance News give you the opportunity to deliver compelling content on a hot topic, increasing brand recognition and industry awareness of your company's expertise. Your advertorial is designed to compliment the look and feel of Healthcare IT News and Healthcare Finance News , and is placed within the newspaper along with our award-winning editorial.

Two advertorial sponsorship options are available.

Full-Service Expert Advertorial

This advertorial sponsorship includes the following benefits:

Tabloid size advertorial placement in pre-selected issue of Healthcare IT News or Healthcare Finance News.
Design and layout will be done by us, with your input.
Content concept is chosen by you.
Reporting will be done by us. You supply potential sources of information (company representatives, clients, research, other sources), and we'll do the rest.
Copywriting will be done by us, with your review and approval.
500 reprints of your advertorial will be supplied for future promotional use.

Sponsor-Supplied Advertorial

This advertorial sponsorship includes the following benefits:

Tabloid size advertorial placement in pre-selected issue of Healthcare IT News or Healthcare Finance News.
Design and layout will be done by us, with your input.
Content concept is chosen by you.
Copywriting will be done by you, with our review and approval.
500 reprints of your advertorial will be supplied for future promotional use.

Proprietary Research

Get detailed industry data, reader perspectives or brand awareness information. Our custom research department will formulate questions to meet your objectives, target and field the research (mail, online, focus group), and analyze the results with you.

White Papers

Custom Publishing Whether you provide the content or we conduct research and interviews for you (or some combination of both), we can put together a quality white paper sharing relevant industry knowledge with our readers in print, online or both.

Published Roundtables

Whatever your area of expertise, sponsorship of a Published Roundtable enables you to enhance your visibility, highlight your company's industry experience and increase brand awareness among our readers.

Sponsorship includes:

A live, teleconferenced or online discussion on the topic of your choice, with a select group of individuals, recorded by us.
Editing content into a four-page custom piece, including photos and/or other graphic elements. All content will be reviewed and approved by you. Additional pages are also available.
Your Published Roundtable will be inserted into a selected issue and also posted online for additional exposure.
Reprints of your Published Roundtable provided for your company's use.

Reprints and/or Web Rights

We'll produce valuable marketing collateral featuring your ad or relevant editorial about your company or key issues. Online e-prints are also available for limited time use.

For reprints information, contact:
The YGS Group
(717) 399-1900 ext. 139
HITN@theygsgroup.com

Fast Facts

...Advertorials... one of the top seven ways to boost campaign performance
— ClickZ.com