About Online Programs

HeathcareITNews.comThe Internet has changed the delivery of news forever, and it's also changed a marketer's ability to measure return on marketing dollars. Online, Healthcare IT News offers daily news coverage, video and slideshows, along with expert and peer blog posts, white papers, webinars, research, career postings and events. Healthcare IT News also provides a platform for lead generation, marketing and content services. In addition, the franchise includes six opt-in e-newsletters and multiple community sites.

Five reasons to participate in Healthcare IT News online programs:*

  1. 88% of our online audience find information on products/services in online news sources useful when making purchase decisions
  2. 84% of our online audience have sought more information about a product or service they saw advertised in Healthcare IT News
  3. 83% of our online audience personally recommend, specify, purchase or approve budgeting for products or services in their organization
  4. 83% of our online audience find white papers useful when making purchase decisions
  5. 74% of our online audience have clicked on an ad they saw either on the website and/or an e-newsletter

*Source: Healthcare IT News Reader Report Card, June 2011

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