Online & Lead Generation

Custom Online Programs

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Custom Microsite SponsorshipCommunity Site Sponsorship

Created by Healthcare IT News and Healthcare Finance News, this targeted topic content site will aggregate, organize and summarize content on a specific healthcare topic.

It will also include user-generated content through commenting capabilities, helping to develop community.

As the exclusive sponsor, you'll receive the following benefits:

Technology and project management:

  • Development of project plan with deliverable dates
  • Full site development by MedTech team including URL registration, logo development, site design, CMS development, registration system development, hosting and maintenance
  • Development and deployment of weekly e-newsletter
  • Full project management of technology vendor and deliverables requested of sponsor, review process, quality assurance and maintenance

Sponsor Contributed Content:

  • Submit press releases and story links directly to the editor
  • Exclusive sponsor real estate for descriptions and links to content assets, sites or other information for the audience (web seminars, demos, case studies, video, etc.)
  • Participation in the community forums, commenting, blogging

Sponsor advertising exposure:

  • Rotating 300 x 250 display ad on all pages
  • Logo on all pages
  • 300 x 250 display ad weekly e-newsletter
  • Logo on weekly e-newsletter
  • Logo in all print and online ads
  • Logo and description in monthly traffic and registration generation email

Promotion:

  • Monthly email campaigns to 75,000+ healthcare industry executives
  • Print advertising in Healthcare IT News and Healthcare Finance News
  • Online advertising on HealthcareITNews.com and HealthcareFinanceNews.com
  • E-newsletter advertising on Healthcare IT NewsWeek, Healthcare IT NewsDay, Healthcare Finance NewsWeek, Healthcare Finance NewsDay and Get Smart

Lead generation:

  • Full contact information for all registrants plus demographic information delivered on a bi-weekly basis
  • Guaranteed minimum of 100 new site registrants per month