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Custom Online Programs

Custom Microsite Sponsorship

Created by Healthcare IT News, this "microsite" will aggregate, organize and summarize content regarding a specific topic into various channels designated by sponsor and our editorial team.

It will also include user-generated content through commenting capabilities, helping to develop community.

Content includes:

Select sponsor-contributed content included along with content from Healthcare IT News, Healthcare Finance News, HIMSS and other reliable sources
Exclusive sponsor real estate on the left sidebar of each channel. Included can be custom content, links to sites, promotional materials, or general message to the audience
Monitored user-generated content

Sponsor advertising exposure includes:

468 x 60 banner or text ad on all pages
Logo on top of all channel pages
Logo on home page
Multiple text ads on all channel monthly e-newsletters and top news e-newsletter
Inclusion of logo in all promotion
Inclusion of logo in monthly traffic and registration generation email

Promotion includes:

Monthly email campaigns to 32,000+ healthcare industry executives
Print advertising in Healthcare IT News
Online advertising on HealthcareITNews.com
E-newsletter advertising on Healthcare IT NewsWeek, Healthcare IT NewsDay and Get Smart
Google AdWord campaigns

Lead generation includes:

Full contact information for all registrants plus demographic information delivered on a weekly or biweekly basis
Guaranteed minimum of 100 new registrants per month

Technology and project management includes:

Development of project plan with deliverable dates
Full site development by MedTech team including URL registration, logo development, site design, CMS development, registration system development, hosting and maintenance.
Full project management of technology vendor and deliverables requested of sponsor, review process, quality assurance and maintenance

Sponsor is encouraged to involve partners to sponsor individual channels of the site.