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Resource Central: White Papers, Web Seminars, Videos, Podcasts, Custom Content Pages, Research

Cost-Effective Lead Generation

Available in designated sections on both HealthcareITNews.com and HealthcareFinanceNews.com, this gated lead generation opportunity enables you to present your industry-educating content to an attentive audience that registers to download your asset. You can also post your upcoming or On-Demand Web events in this area.

The listings in each area will rotate on the home page and each section has an individual landing page in the areas of White papers, Web seminars, Research, Videos and Podcasts.

Listing Package for Postings

The recommended time frame for most effective lead generation in Resource Central is three months. One month is often not long enough, and leads start to diminish after four months.

Package includes:

Three (3)-month posting on one site
Registration form creation and hosting
Delivery of leads weekly in an Excel format
Proprietary placement of listing on Healthcare IT News Get Smart e-newsletter delivered to over 60,000 healthcare executives twice per month
300x250 pixel ad on site promoting White paper
20% discount for inclusion on both HealthcareITNews.com and HealthcareFinanceNews.com

100 leads guaranteed

Specifications and Materials

Only one White paper allowed per posting. Multiple White papers will be billed as such.
Headline copy: 5-10 words
Listing copy: 25-40 words
Landing page copy: 100 words

Provide PDF of white paper. We will create registration.
All orders and materials due 10 working days in advance of posting date
Prices subject to change.

Fast Facts

Resource Central enables a cost-effective, low-maintenance lead-generation program
94.8% of our audience download white papers and/or research reports on HealthcareITNews.com
46% of our audience register to attend Web seminars on HealthcareITNews.com
80% of users said they are willing to register for White papers online
— KnowledgeStorm and MarketingSherpa survey