Site Map

Resource Central: White Paper Postings

Cost-Effective Lead Generation

Available in designated sections on both HealthcareITNews.com and HealthcareFinanceNews.com, this gated lead generation opportunity enables you to present your industry-educating content to an attentive audience that registers to download your White paper. You can also post your upcoming or On-Demand Web events in this area.

The listings in each area will rotate on the home page and each section has an individual landing page in the areas of White papers, Web seminars and Research.

Listing Package for White Papers

The recommended time frame for most effective lead generation in Resource Central is three months. One month is often not long enough, and leads start to diminish after four months.

Package includes:

Three (3)-month posting on one site
Registration form creation and hosting
Delivery of leads weekly in an Excel format
Proprietary placement of listing on Healthcare IT News Get Smart e-newsletter delivered to over 50,000 healthcare executives monthly
125 x125 pixel ad on site promoting White paper
20% discount for inclusion on both HealthcareITNews.com and HealthcareFinanceNews.com

Average of 100-200 leads generated

Specifications and Materials

Only one White paper allowed per posting. Multiple White papers will be billed as such.
Headline copy: 5-10 words
Listing copy: 25-40 words

Provide PDF of white paper. We will create registration.
All orders and materials due 5 working days in advance of posting date
Prices subject to change.

Fast Facts

Resource Central enables a cost-effective, low-maintenance lead-generation program
Post your content assets including white papers, Web seminars, research, podcasts, videos and more
80% of users said they are willing to register for White papers online
— KnowledgeStorm and MarketingSherpa survey